Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments

Alicia Tillman announced this morning on LinkedIn that she will step down from her role as global chief marketing officer for SAP at the end of February. The company also announced today that it has made two top-level hires, both of whom will join SAP’s executive board: former Microsoft corporate vp Julia White will take on the newly created role of chief marketing and solutions officer, and Scott Russell will lead SAP’s consumer success organization.

Tillman has spent nearly six years at SAP, she said in her LinkedIn farewell. Prior to her role as global CMO, she led marketing for the company’s procurement and supply chain arm SAP Ariba as its CMO. While she hasn’t shared what’s next yet, she said she’s leaving SAP “to pursue my next ambition.”

White, who will now lead the marketing team at SAP via a slightly different role, is joining the company after nearly two decades at Microsoft. Most recently, she spent five years leading product marketing for Microsoft Azure. Prior to that, she oversaw product marketing for Microsoft 365 as it transitioned over to the cloud.

“SAP is going through a critical transformation,” said White in a statement. “It has a unique opportunity to help redefine how successful businesses run, and the leadership team has made bold and courageous commitments to accelerate their cloud innovation to this end. I am excited to contribute to that journey and thank the Supervisory Board for their confidence in me.”

In the new position, White will be tasked with bolstering SAP’s go-to-market approach, focusing on product, industry and digital marketing, and bridging customer and ecosystem needs through product development, the company said in today’s release.

Russell, the company’s new customer success lead, will replace Adaire Fox-Martin, who i s leaving at the end of the month.

“We are very pleased to have both Julia and Scott join the Executive Board to help continue SAP’s strategic direction,” said Hasso Plattner, chairman of SAP’s supervisory board, in a statement. “We would also like to thank Adaire for her long-standing contribution to the company.”