Do You Dare Take on This Bold Challenge from Warren Buffett? | Personal Finance

Here’s a closer look at that recommendation, along with some suggestions of what you might read.

The 500-page recommendation has been recounted by Todd Combs, one of Buffett’s two investing lieutenants (the other being Ted Weschler). Back in 2000, when he was earning his MBA at the Columbia Business School, Buffett pointed at a stack of papers and advised: “Read 500 pages like this every day … That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

Combs did, though, and he has reportedly read as much as 1,000 pages on many days. Much of it isn’t light reading, either — the recommended kind of reading is informative fare, such as annual reports, trade magazines for various industries, transcripts of conference calls that managements hold every quarter, newspapers, and so on.

Buffett’s partner Munger is equally bullish on the value of reading, having said, “In my whole life, I have known no wise people who didn’t read all the time — none, zero … If you want wisdom, you’ll get it sitting on your a–. That’s the way it comes.” He views reading as very profitable — literally: “I’ve gotten paid a lot over the years for reading through the newspapers.” He has quipped about it, too: “You’d be amazed at how much Warren reads — at how much I read. My children laugh at me. They think I’m a book with a couple of legs sticking out.”

Just as Buffett predicted, most of us probably won’t achieve the reading level of 500 pages per day, but that doesn’t mean we can’t change our reading habits for the better. For example:

• If you’re not much of a reader, start reading.
• If you have trouble getting around to reading, make it part of your routine, perhaps finding time early in the morning or before you go to bed.
• If you are a reader, aim to read more.

Here are some ideas of what you might read:

It’s smart to read the annual reports (including the financial statements) from any companies in which you’ve invested — and companies you’re thinking of investing in. Consider reading annual reports from competing companies, too. Buffett has explained: “If we owned stock in a company, in an industry, and there are eight other companies that are in the same industry … I want to be on the mailing list for the reports for the other eight because I can’t understand how my company is doing unless I understand what the other eight are doing.”

Both Buffett and Munger are longtime newspaper lovers, and they tend to read several each day. Those who can’t do that might still try to read as much of one good newspaper as they can each day. On top of that, read magazines about business and/or investments and magazine and/or online articles that relate to companies and industries of interest. Keeping up with financial news can give you an edge over other investors.

Each industry will tend to have one or more trade magazines for folks in the industry, and these periodicals can impart a lot of inside information, helping you spot up-and-comers in the industry and learn about problems that the industry is facing. The hotel industry has Lodging Magazine, for example, while the fast-food industry has QSR — which stands for “Quick Serve Restaurant.” Many of these magazines exist in not only paper but also online form.

It’s very common, when a publicly traded company releases its quarterly results (including its annual report), for its management to hold a conference call with analysts who ask questions. These calls can be treasure-troves of insights, and they can give you a sense of what the managers are like, too. The Motley Fool offers transcripts of gobs of conference calls.

Reading about impressive people and how they moved through their lives and achieved whatever they achieved can be very instructive — sometimes inspiring us, too. A great biography that informs your investing process and decisions doesn’t have to be about an investor or businessperson, either. Reading about politicians, scientists, philosophers, and others can also be valuable.

Reading about great businesses — how they were formed and how they’ve overcome challenges — can help investors learn to spot other great businesses and develop a sense of why some succeed, and others don’t. You might read books centered on particular companies, but books such as Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All by Jim Collins and Moten T. Hansen that review many companies, addressing common themes, can also be great.

There’s much to be learned from other investors, too — and reading about very successful investors might help you refine your own investing strategy. You can learn from other investors’ mistakes, which can help you avoid making them yourself. Some great investors to investigate include John Bogle, Peter Lynch, John Templeton, T. Rowe Price, and Phil Fisher.

Learn from Warren Buffett himself while you’re at it — the Berkshire Hathaway website offers links to more than 50 years’ worth of his annual letters to shareholders, each of which will impart some investing insights while also delivering a chuckle or two. He writes in a very accessible manner, as if he’s addressing his non-financial-professional sister.

So consider taking on Buffett’s challenge and see how much you can manage to read. Your investing performance can improve greatly as you absorb many insights and lessons.

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Selena Maranjian has positions in Berkshire Hathaway (B shares). The Motley Fool has positions in and recommends Berkshire Hathaway (B shares). The Motley Fool recommends the following options: long January 2023 $200 calls on Berkshire Hathaway (B shares), short January 2023 $200 puts on Berkshire Hathaway (B shares), and short January 2023 $265 calls on Berkshire Hathaway (B shares). The Motley Fool has a disclosure policy.