Google provided its official Google taught and backed digital marketing certification and classes, as we described about a couple weeks back. Guess what Seo guidance and recommendations Google offers in this program? Yep, obtaining extra than 300 words on a page and earning sure you have an keyword density of about 2%.
As a reminder, these programs are taught by Googlers, Google stated “all program instructors are Google personnel who are matter-make any difference experts.” And Googlers actually wrote a slide that states “create much more than 300 terms on your web site, your webpage is extra probable to be ranked higher in lookup engine consequence pages if you compose a larger volume of high quality content.” Google also wrote “keep your key word density underneath an market regular of 2%, this usually means that 2% of the terms on the webpage or fewer must be goal keywords.”
Right here is the slide from Gianluca Fiorelli on Twitter of this system:
Danny Sullivan from Google replied on Twitter indicating “I am not on the staff that developed that, nor are they component of the Research crew.” Danny mentioned the assistance is not correct, he said “as a person from the Search team, we don’t recommend any limits or “density” or anything at all like that.” He then said “this can be dismissed”, to disregard that advice from a Google taught class.
Listed here is his tweet:
I am not on the staff that produced that, nor are they part of the Search team. As an individual from the Research staff, we don’t advocate any limiits or “density” or just about anything like that. This can be overlooked I’ll go it on. Our assistance from Research is listed here. https://t.co/zjvjWismrV
— Danny Sullivan (@dannysullivan) Might 9, 2022
One more motive why Google really should not be giving electronic promoting certification than involve course content on Search engine marketing. We did see this coming and knew this was a undesirable idea in general for Google to provide any certification that contains Web optimization. Now, even much more so when the Website positioning advice is a little something the Google Research crew is telling you to “overlook.”
Discussion board discussion at Twitter.
Update: Google dropped that slide from the course function inside of 24 several hours:
So, @21Interferenze despatched me an update about the Web optimization element of the Digital Marketing course by Google on Coursera, and they give up the keyword stuffing element. Screenshot down below ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L
— Gianluca Fiorelli (@gfiorelli1) May possibly 11, 2022