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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for practically a calendar year. The sharp slide in the avenue visitors has been impacting core browsing districts everywhere you go. In addition, underneath the “Anti-epidemic Fund”, the Innovation and Know-how Commission (ITC) launched the ” Distance Organization (D-Biz) Programme subsidy. Growing amount of substantial and medium-sized enterprises have turned to the online market place, environment up web-sites and opening on line retailers, in an effort and hard work to open up up on the web income channels to get better some of their corporations in the course of the epidemic.

 

As lots of firms are not familiar with website technology, internet site optimization and Search engine marketing promotion are frequently overlooked. In simple fact, Website positioning is one of the greatest ROI of numerous on-line marketing and advertising channels and it is worthy of a very long-term financial commitment.

 

HKGSEO has carried out Seo for far more than 500 enterprises, with the Web optimization system bringing considerable traffic and profits to the organizations. Leveraging on their years of encounter, they now offer totally free web site investigation (truly worth HK$2,000) for all content material kinds. Here are some site evaluation initiatives HKGSEO has engaged in:

 

CMS Web Content material Management Process

 

We suggest utilizing the most preferred CMS in the industry to construct a web-site. Effectively-recognised CMS these kinds of as WordPress, Wix, Shopline, and Shopify will make it less complicated to control internet articles and make the web-site easier to crawl and index by lookup engines.

 

HKGSEO that’s why cautions versus web design organizations that use their possess CMS. Typically talking, these internet sites are not Search engine optimisation friendly. For example, they could possibly have undesirable attributes such as replicate page titles, dynamic URLs, or classification web pages that are not able to update new content, and many others. These attributes are disadvantageous to applying Seo strategies, which in the end leads to the redesigning of the complete internet site, ensuing in a substantially greater price tag.

 

SSL Internet site Stability Certificate

 

If your website does not have an SSL certification (HTTPS) mounted, it will be marked as an insecure web site by the browser, which will adversely impact the reliability and conversion rate. SSL ought to be put in straight away to safeguard buyer info, specially for e-commerce websites. There are some free of charge SSLs obtainable on the current market, these as Let’s Encrypt, with paid out top quality certificates suggestion by on line stores.

 

Cellular Version of The Web-site

 

The latest personalized pc and World wide web penetration survey revealed by the Census and Statistics Department demonstrates that far more than 5.97 million people today in Hong Kong have cellular telephones, and 99.7% of the consumers accessibility the World wide web on smartphones, better than those connected to personal computers or other equipment. Other than, Google has launched the Mobile-First Indexing cell version of articles precedence indexing. If your internet site does not have a cellular variation, the rating will be very poor and a ton of targeted traffic will be shed.

 

Web site Loading Pace

 

In accordance to exploration, more than 68% of viewers will depart a web site when it takes a lot more than 3 seconds to open up. The principal cause for the slow loading is the use of shared web hosting or non-regional internet hosting. Switching to area internet hosting, SSD or CDN can properly increase the loading velocity.

 

Web page Written content

 

Is the web page material of substantial high-quality? Does it reply the concerns of potential buyers? To make up the articles, some company web sites have piled up keywords, and some have published weblog article content frequently. Even so the content of the article content is from time to time plagiarized from information media. Plagiarism will make lookup engines identify the over-all web site high quality as reduced, which will in transform impact the position.

 

Websites and on the net retailers are platforms that market corporations. An optimized web site will reward 2 times the effects with 50 % the exertion of both of those on-line and offline marketing and advertising campaigns mixed.

 

Remember to log onto www.hkgseo.com, fill in the web page, electronic mail and speak to selection, and our community advertising gurus will reply within just just one operating working day and prepare a absolutely free Search engine optimisation assessment and session.

 

About HKGSEO

HKGSEO focuses on site Search engine marketing services. It is founded and operated by former Google employees. The corporation is centered in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is dedicated to delivering cost-effective, a person-halt electronic internet marketing options for little and medium-sized enterprises. Digital advertising and marketing remedies consist of: Search engine optimization, SEM, social media promotion and world-wide-web style and design, etc.

 

Web page (Chinese):www.hkgseo.com

Internet site (English):www.hkgdigital.com

Email:[email protected]

Della C. Mae

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