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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for approximately a yr. The sharp fall in the road site visitors has been impacting core searching districts everywhere. In addition, beneath the “Anti-epidemic Fund”, the Innovation and Technological know-how Fee (ITC) launched the ” Distance Small business (D-Biz) Programme subsidy. Expanding quantity of large and medium-sized enterprises have turned to the on-line industry, environment up websites and opening on the web outlets, in an exertion to open up on the web product sales channels to get well some of their firms in the course of the epidemic.


As many organizations are not acquainted with site technologies, internet site optimization and Website positioning advertising are typically overlooked. In point, Website positioning is one particular of the optimum ROI of lots of on the web marketing channels and it is deserving of a lengthy-term investment.


HKGSEO has done Web optimization for extra than 500 enterprises, with the Search engine optimization process bringing considerable site visitors and revenue to the organizations. Leveraging on their many years of working experience, they now give absolutely free site examination (really worth HK$2,000) for all written content varieties. Here are some internet site investigation assignments HKGSEO has engaged in:


CMS Internet Articles Administration Program


We suggest utilizing the most common CMS in the sector to develop a web-site. Nicely-known CMS these as WordPress, Wix, Shopline, and Shopify will make it a lot easier to regulate website content material and make the web-site simpler to crawl and index by look for engines.


HKGSEO therefore cautions against internet layout firms that use their possess CMS. Frequently speaking, these sites are not Search engine optimisation friendly. For instance, they could have undesirable characteristics these kinds of as copy site titles, dynamic URLs, or classification pages that cannot update new articles, etc. These attributes are disadvantageous to applying Search engine marketing plans, which in the long run potential customers to the redesigning of the full web page, ensuing in a substantially bigger charge.


SSL Web site Security Certification


If your site does not have an SSL certification (HTTPS) put in, it will be marked as an insecure web site by the browser, which will adversely have an impact on the believability and conversion rate. SSL really should be installed immediately to secure consumer info, especially for e-commerce web sites. There are some cost-free SSLs available on the sector, these as Let’s Encrypt, with paid top quality certificates recommendation by online stores.


Cell Edition of The Web-site


The newest personalized computer system and Online penetration study revealed by the Census and Studies Section displays that extra than 5.97 million individuals in Hong Kong have cell telephones, and 99.7% of the buyers accessibility the World-wide-web on smartphones, greater than people connected to desktops or other units. Moreover, Google has introduced the Cellular-1st Indexing cell model of material precedence indexing. If your web page does not have a cellular version, the rating will be weak and a lot of traffic will be lost.


Web page Loading Speed


According to investigate, a lot more than 68% of viewers will depart a web site when it normally takes a lot more than 3 seconds to open up. The primary motive for the sluggish loading is the use of shared web hosting or non-nearby internet hosting. Switching to area internet hosting, SSD or CDN can correctly strengthen the loading velocity.


Site Material


Is the web site material of large quality? Does it solution the issues of possible customers? To create up the articles, some corporate web sites have piled up key terms, and some have printed blog articles often. On the other hand the articles of the content is often plagiarized from news media. Plagiarism helps make research engines identify the total web site high-quality as low, which will in convert have an affect on the ranking.


Internet sites and online stores are platforms that endorse corporations. An optimized web site will reward 2 times the final results with 50 percent the energy of the two on the internet and offline internet marketing strategies combined.


Please log onto, fill in the site, electronic mail and call number, and our community advertising authorities will reply in just a person doing the job working day and prepare a free Website positioning investigation and session.



HKGSEO focuses on website Search engine marketing solutions. It is launched and operated by former Google staff. The enterprise is based in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is fully commited to supplying reasonably priced, a person-end electronic advertising methods for tiny and medium-sized enterprises. Digital marketing answers include: Search engine optimization, SEM, social media advertising and world wide web design, etcetera.


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