In the early times of look for motor optimization (Web optimization), search phrases had been anything. Numerous look for engines which include Google relied closely on matching keywords and phrases in a user’s search query with true internet pages on the world wide web. For illustration, if a person searched for “hot dog cafe,” Google’s algorithm would disproportionately favor domains and internet pages with the actual phrase “hot doggy cafe.”
This led to the increase and dominance of key word analysis, and key word-centric SEO strategies. Writing content material and constructing back links that contained the phrase “hot pet restaurant” could nearly ensure your position for the phrase — but which is not the scenario any more.